“ The Poky Little Puppy was the only original story among the 12 debut books,” Marcus says.
And in 1947, a major new channel for sales opened when the books became available at supermarkets.”Īnother distinctive feature of LGB was the premium that its publisher put on consumer familiarity. I grew up in a town that didn’t have a bookstore, and my mother would buy me Little Golden Books at Woolworth. “Not only could people afford them, but they had easy access to them. “For starters, they were much more widely available than any other children’s books when they first came on the market in the 1940s,” he observes. “Little Golden Books are a real example of the democratization of publishing,” Marcus says of the line’s impact on the children’s book industry.
